Using customized labels for marketing your business is a strategy known as sticker marketing. This strategy allows your business to stick out in the minds of consumers and leave an impression. If you do it right, your customized label will grab the attention of passersby and give them something to visually remember about your business.
This marketing style does not require an enormous budget as these type of labels are affordable even when you use custom sticker printing for a large amount. So why exactly does sticker/customized label marketing work so well? Below are a few ways it works and how it can be used to your advantage.
1.) Stickers are fun!
Everyone young and old likes seeing a good sticker. They stay in your mind. And even more than labels, people love getting free merchandise. If you combine the two together you have a foolproof method for advertising your business. If your business goes to an event where it can advertise yourself, take along a free customized label sticker that is attention-grabbing and has all of the information about your business on it. People will remember that you gave them something, and will have a cool sticker that sticks in their minds.
2.) Your customers start marketing for you
If you give out free customized sticker labels to prospective customers, they become a vehicle for your marketing needs. They will be carrying around the customized label that you gave them and will more than likely put them on virtually any medium around them, which leads hundreds of other people to see your customized label and get your business into their brain. For instance, they may stick it on the back of their car; there is no telling how many people will see the sticker when it is on their car, but chances are that it is a lot. This could end up being the most effective marketing method you have in your arsenal.
3.) First impressions stay forever
The impression you give on your customized labeling sticker does not need to just make sense and have information about your company, though that certainly is an important thing to have. It also has to stand out, be unique, and grab the attention of the potential future customer enough so that it stays in their head for a long time, and when they need to use the services that your business provides, they are more apt to call you first than anyone else.
Not only are these types of stickers and labels great for marketing your business, but they also tell people about a special promotion or sell that your business is having so that they can take advantage of it and come bring their business to your business.
You can get some serious marketing done for your business by utilizing this simple and easy marketing strategy. Customized sticker labels may be small and seem too easy, but they get your brand in front of the eyes of hundreds of potential customers and can drum up a ton of new business for you!