Every website owner should strive to gain basic knowledge on SEO tactics. SEO or Search Engine Optimization is basically a group of tactics that are used to make a page more attractive to the top search engines. The tactics are designed to help a website rank higher on the search engines. A higher ranking on the top search engines leads to more website traffic. However, it is also important to realize that there are two types of SEO, which are on-page SEO and off-page SEO. Let’s take a closer look.
On-Page SEO Tactics
On-page SEO is something that most website owner’s are very familiar with and utilize on their web pages. It is basically taking control over the information supplied on the web pages of their site. However, problems arise because amateurs tend to forget about the other side of the coin, which is off-page SEO. These tactics are quite different. Let’s take a quick look at On-Page SEO. This tactic generally consists of basic search engine optimization tactics that have been around for years. For example, optimizing web copy, optimizing html, optimizing titles, keyword optimization, adding relevant links, and more. Search engines crawl the pages and rank the site according to information discovered and relevance. A good consultant can help you to perfectly optimize your site, e.g. SEO consultant london or check some jobs on Upwork.com.
Off-Page SEO Tactics
Off-page SEO is a tactic that is just as important as on-page SEO. Backlinks are considered an off-page SEO tactic. It is vital for a website to have authoritative and quality backlinks. Search engines find those types of links very relevant and important. Furthermore, search engines tend to rank websites with high quality backlinks, higher on the search engines. Of course, it is also wise to make sure that the backlink is to a high ranking domain site too. Other off-page SEO tactics might include social media links, offline marketing, advertising, and much more.